OTTO Brand Lab is a creative consultancy. We solve business problems with brand strategy, creative thinking and immaculate execution. We understand the chemistry of brands, how they function, how people engage with them and how to take them further. Everything we do is rooted in a deep understanding of our clients’ business objectives and the dynamics of the market. We then translate bold vision into brand reality with ideas that drive growth and create meaning in customers’ lives. While everything we do is conditioned by a hard practicality and rooted in strategy, there’s a resonant beauty in our work. We look for the magic in brands and lift them beyond the dry rationality of strategy because, ultimately, they succeed or fail in the real world of everyday life. Brands have to connect emotionally and engage on a visceral level.