Successful Brands share a focus on guests, employees and franchisees. These elements must be managed in harmony to deliver the promise of the Brand to the Guest. GuestDNA maximizes brand consistency and quality by transforming the ever-increasing volume of transactional, situational and sentiment data into insights and actions that improve selection, retention and performance of guests, employees and franchisees. Our solutions in Guest Engagement, Learning, Culture and Brand Insight have been adopted by leading global restaurant brands, including 3 of the top 5 AUV brands in the 2015 QSR 50.