IMPACT+ is a sustaintech solution enabling digital advertising players (brands, agencies, adtechs and adnetworks) to evaluate and reduce their environmental impact accross 50 countries. IMPACT+ builds new performances indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Since 2020, IMPACT+ supports brands (such as L’Oréal, Nestlé, Procter&Gamble and their agencies) in their process for a more sustainable media buying ; adnetworks and adtechs are equipped with IMPACT+ environment impact evaluation solutions, integrated seamlessly to ad delivery systems.