DAX is the largest digital audio advertising platform in the UK and one of the largest in the world. Global, the Media & Entertainment Group, created and launched DAX in 2014. Through its proprietary technology, DAX connects advertisers with an audience of more than 130 million people worldwide, inserting targeted advertising into music streaming services, connected radio listening, podcasts and mobile games. Premium publishers and podcasts on DAX include iHeart, SoundCloud, Sky, ITV, The Athletic and all of Global’s radio and podcast brands including Capital, Heart, The News Agents and My Therapist Ghosted Me. DAX launched in the U.S. in 2017 and in Canada in 2018.