OTX is a global research and consulting firm (18th largest US) that specializes in providing a suite of multimedia research products to the marketing, entertainment and advertising communities. OTX has developed a range of innovative approaches integrating technology and immersive techniques with extensive traditional research experience to reach and engage today’s digitally-driven global consumer more effectively resulting in deeper and more profound consumer insights. OTX offers a wide range of tools to the movie, TV, gaming, and packaged goods and services industries which help its clients understand consumer consumption, attitudes and engagement across all media channels and platforms. A majority of OTX’s work is customized to address specific market challenges and opportunities. OTX has access to more than 40 million consumers worldwide, and provides online survey management that blends respondents from multiple sources to provide wide and representative populations. In 2008 OTX introduced the third generation version of its sophisticated live sampling engine, OTXCortex, to implement new levels of security and intelligently balance sample sources across many demographic and attitudinal data points resulting in better targeting and faster delivery of the most complex client quotas. OTX has offices in London, Los Angeles, New York, Cincinnati, Miami and Chicago, with strategic partners in Germany, Russia, Japan, Australia, and Mexico. OTX website: www.otxresearch.com. Follow OTX on Twitter: http://twitter.com/otxresearch. Join the OTX Facebook Fan page: http://www.facebook.com/otxresearch