diDNA is the enterprise ad management platform that optimizes digital ad inventory for publishers through our proprietary core ad technology, access to 70+ premium demand partners, and innovative ad products. Our core ad technology consists of our proprietary rules engine, intelligence suite, and machine learning algorithms used to empower our publishers to maximize revenue and simplify the process. In addition to our technology, our premium demand and additional products can be accessed through our didna ecosystem to further support our holistic approach in maximizing your revenue which includes ad deployment management, brand security features, a dynamic SSP, and ad ops consulting.