why not associates is a british multi disciplinary design studio with a world-wide reputation. we believe that compelling communication demands an element of surprise, whether it’s for postage stamps or public art, tv idents or cultural institutions. we may have a name for taking risks and pushing boundaries, but we experiment for good reason — to serve our clients’ best interests. that’s why we’re prepared to run through a dark room clutching lit fireworks. fingers grow back, and great work lasts forever.