Factor was founded in 2019 with goal of providing athletes a comprehensive experience for fitness and equipment. From coaching to bike fit and builds or optimization we pride ourselves in an athlete first approach and attention to the little things. We’ve built encompassing performance platform targeted at cyclists and endurance athletes. Our goal is to provide a holistic coaching experience that “Factors” all the variables of our daily lives to get the best performance we can out of our athletes. Workouts, Nutrition, Weights and Bike fit all play into the ability of an athlete to get the best out of themselves and to be a healthy well rounded individual. We want to provide the training and coaching and bike fit that’s best for YOU and YOUR situation.