Pioneers in the automobile business in Oman since 1972, there’s hardly another that can match up to Towell Auto Centre (TAC) – the trusted name in customer service, product knowledge, job skill and technology. An integral part of the W J Towell Group, TAC takes off from the same principle of its parent company and ensures the easy availability of high quality motor products coupled with the highest standard of service to its esteemed customers. All along TAC has boasted itself as a visionary company, setting trends and building new grounds for the brands they house under their banner. Towell’s new headquarters at Ghala is also setting trends for the automobile industry of Oman, who are gradually choosing in this burgeoning district as a prime business locale. TAC bases its definition of success on four pillars of focus – profitability, market share, customer satisfaction and employee retention. With every market strategy and business dealing they reinforce these focal points and thrust themselves a step closer to prosperity. To continue their growth and business TAC is constantly finding newer global markets, joining hands with international brands to make their products and services available here in Oman and relentless retail expansion. At the core of all their activities lies their firm belief in customer delight. There is clear goal to get “Closer to the Customer”. New product launches and expansion of infrastructure and network also stems from the attempt to reach out to more and more customers. TAC also has a dedicated Customer Relations cell that reaches out to 400 customers daily and receives more than 100 feedbacks every day from various customer touch points. Their customer service evaluation curve has shown a steady increase since its inception. TAC’s recent evaluation of the Customer Service Index shows a steep rise from a level of 82% to 96.55 %.