There’s A Beer For That is backed by Britain’s Beer Alliance, a collective of brewers, pub companies and industry bodies. The 4 major global brewers (Heineken, Molson Coors, Carlsberg and AB-Inbev) and the British Beer & Pub Association are the funding supporters but there is a long list of members that make-up about 95% of the beer industry. Our ambition is to re-ignite Britain’s love of beer by encouraging people to drink beer on informal meal occasions in and out of home. Beer is wrongly perceived as lower quality, homogenous, masculine, less sophisticated and less suited to informal meal occasions versus other alcoholic and non-alcoholic drinks, so it is our job to get people to reappraise it.