The directors of Buy Local Norfolk all share the ambition to protect Norfolk’s beautiful communities and way of life in the most sustainable way possible…by providing a brand which is instantly recognisable and synonymous with any business that is truly local to Norfolk, and by spreading the buy local message to buyers, customers and visitors so each can make an immediate and informed decision as to whether or not they spend their money in a way which directly contributes towards supporting the Norfolk way of life. The location of the head office of a business is of huge importance because the more local a business is to Norfolk the greater the real value of that business to our economy. Extensive research by the Federation of Small Businesses, Centre for Local Economic Studies (CLES), Mary Portas and New Economics Foundation has consistently confirmed what we already knew, local businesses keep money circulating within local economies, thus supporting in the most sustainable way possible; local jobs, local distinctiveness and ultimately, local decision making. Buy Local Norfolk is a membership organisation that has developed a yard-stick by which to effectively measure the ‘local-ness’ of any business. Those businesses which meet our unique criteria for ‘local-ness’ can, in return for a small membership fee, use our established and striking brand to proudly present themselves to consumers, customers and visitors as a business which is truly local to Norfolk. The directors of Buy Local Norfolk are all local business owners who, because they are proud to live and work in this beautiful county, give their time and expertise entirely FOC.