Starling’s mission is to revolutionise pedestrian safety by creating dynamic pedestrian crossings that reduce the risk of collisions or near-misses allowing pedestrians, vehicles and cyclists to safely and efficiently share the streets by making towns and cities safer and more attractive for all. Starling prioritises the safety of pedestrians to make our towns and cities safer and more positive places. Starling runs a real time analysis of all street users, applies localised safety rules and then actuates existing signalling systems. We aim to reduce the number of accidents and near misses by creating a more efficient flow of traffic and pedestrians. This provides the owners and operators of our cities and towns and their amenities with safer streets and public spaces.