Founded in February 2022, Plxsur has rapidly grown to become the world’s largest group of independent vaping companies. With presence in Europe, Asia and North America, we span the globe and encompass the full vaping value chain. Our vision is to advance standards across the industry to help save lives of those impacted by smoking. This means finding new and innovative ways to responsibly market and sell our products, ensuring we can continue to support adult smokers transition to safer alternatives. We believe companies should strive to comply with the highest standards of integrity – beyond requirements of local regulations, which is the bare minimum. To that end, we have developed and are advocating for five clear cut standards to be adopted across the vaping industry: compliance; youth access prevention; recycling; responsible marketing; and child protection.