Ultramax Sports has evolved into an all-inclusive active lifestyle company. The company is very diversified and reaches into virtually all corners of the active lifestyle market. Ultramax Sports owns and operates three running/multi-sport retail specialty stores. A second division offers event production & management, marketing, chip timing services and equipment rentals to more than 70 events each year. The Ultramax Sports brand now ranks among the most recognized and respected brands in the industry, attracting participants and partners from across the region and nation. Ultramax Sports has been in the event business for the past 14 years. Ultramax has been directly involved with more than 300 events, including multiple USA Triathlon National, Regional and World Championships. Ultramax Sports was selected to produce and manage the Major League Baseball All Star 5K Run and the Major League Soccer All Star 5K Run in Kansas City. Ultramax Sports specializes in advanced chip timing, equipment rentals, event management, logistics, marketing and promotional solutions. Our expertise includes running events, triathlons, duathlons, obstacle races, cycling races and tours, adventure races and multi-day sports productions. Ultramax Sports provides event services to over 225,000 athletes and spectators each season and is the most comprehensive sports specialty company in the region. The Ultramax brand now ranks among the most recognized active lifestyle companies in the nation.