Lee's Discount Liquor Las Vegas, Nevada with 22 stores, Lee's Discount Liquor is billed as the largest retailer of spirits, wine and beer in the Nevada market. Founded by Hae Un Lee, who emigrated from South Korea to the United States in 1980, Lee's philosophy is volume purchasing that allows for discount prices. Large-format stores offer a broad selection in all spirits categories, with depth of brand offerings designed to engage patrons and encourage exploration. Lee's is also recognized for its large beer selection, including major label and craft domestics along with popular and unique imports. In-store tastings of new releases, recipe kiosks and party planning resources also keep customers coming back, driving positive sales trends for the family-run operation.