Founded in 2011 by the team behind ICQ, Dotomi and Jajah—and backed by Peter Thiel, (via Founders Fund), Eric Schmidt (via Innovation endeavors) and Jerry Yang, AppCard disrupts traditional retail sales with its global platform for data-driven marketing. We analyze, target, and engage your customers to increase their lifetime value. The AppCard Dashboard offers brick and mortar businesses greater insight into the health of their business than ever before. AppCard’s patented technology captures 100% of item-level transaction data, in real time, and works with any POS system. AppCard delivers actionable insight to business owners via the AppCard Dashboard, where users have access to over 100 reports detailing transactions and product sales across locations. By adding an AppCard Rewards Program, business owners are able to also capture customer identities and associate them with item-level transaction data. Combining customer identities with real-time transaction data allows business owners to truly know their customers, and to provide a personalized, customer-centric experience. AppCard’s data-driven marketing campaigns automatically deliver the right message, to the right customer, at the right time, via SMS, email, or in-app push notifications.