Sanlian Lifeweek Magazine is directed by SDX Joint Publishing* affiliated with China Publishing Group. It is published by Sanlian Lifeweek Media Co., Ltd. Back in the 1930s, Chinese media entrepreneur Zou Taofen founded Life Weekly in Shanghai. In 1995, its interrupted publication was resumed and it has been renamed Sanlian Lifeweek Magazine. The magazine's mission is to record our times as a part of history and mean while to explore the new boundaries of knowledge. It is originated from our life and retures to life as lifestyle it advocates. During the last two decades, the magezine has created a readership among people who are leading their industries. They are thirsty for new knowledge, attentive to society, creative in lifestyles and active in making progresses. In positive inter action with its readers, the magazine has become the space where discourses on public life are created and consensus is reached. *SDX Joint Publishing, the history of which is dated back to 1930s,with the full name meaning Life, Reading & New Knowledge, concentratedon the humanities and social sciences, boasts a high fame in academic &cultural publishing field in China,and gains reputation for its strong brand identity among readers. Itspublications cover philosophy, politics, history, economy, literature, art,etc. In 2002, SDX became a member of China Publishing Group.