Protect Your Kids was formed with one main objective: We want to reduce the amount of children left in financial hardship due to the loss of a parent. The simple fact is far too many parents do not have cover when they pass away. Our founders have a clear objective to protect as many UK families as possible against the financial hardships associated with losing someone. Our employees are all trained to listen and understand your fears and worries when it comes to your family, and to find you the best policy to suit your needs. We understand that everyone’s needs are different and can provide you with all your options, tailored you what you require. Our customers are not simply just numbers. Each one is a mother or father who has protected their family. We operate an advisory service so we will provide you with all your options and allow you to make an informed decision, as well as using our product knowledge to ensure you get the best value within your budget.