Extensive experience Start ups (0nline, SaaS & Apps), customer acquisition, retention and monetisation. Background A Senior Marketing Director/CMO who's been working in the iGaming arena for a number of years. This has given me extensive knowledge of growth marketing, while also helping in product development, start ups and being driven by data analytics/business Inteligence. Delivering quality customers at the right CPA and then monetised for the best ARPU/LTV.