BeFrugal.com is a website focused on frugal living. It features cash back, coupons, deals and bargains, as well as web-based tools to help consumers save money. With a record number of 5,000 cash back stores, and coupons for 50,000 stores, BeFrugal has a greater number of stores than any comparable cash back program. BeFrugal's free cash back offering was announced in 2011 to save shoppers more money, rewarding shoppers with cash back for their eligible online purchases. BeFrugal now offers an average of 7 percent cash back on purchases, which can be combined with their free online coupons to get extra savings on each purchase. Since launching in 2009, BeFrugal has saved shoppers more than $25 million dollars.