The notion of a singular definition of femininity, and a ‘collective’ female experience are the outdated cornerstones of far too many brands and campaigns. Her caters to what is overlooked about women. Their complexities. Their differences. With a highly-skilled, female-led team of industry experts, we understand them in a way that no other agency does. Utilising almost a decade’s worth of experience and industry insights from parent agency Heard, we’ve cultivated our findings for a sole purpose: making connections between and for the women of Australia.