Mission: Viking Coca-Cola's mission is to play a vital role in assisting our customers, consumers and employees in surpassing their individual optimism of the future through inspiration, innovation, service and making a difference with our refreshments. Our mission is driven by heart-filled action and our success is measured by the happiness of all who benefit from the solutions and beverages we provide. Vision: Our vision guides our team’s behaviors and decision making for the benefit of the consumers, customers and communities we serve. We seek mutually beneficial solutions motivated by win-win decision making. Our intent is to be the first choice for refreshment solutions because we conduct our business through delivering value, the right way, to all stakeholders.