The brand was founded in 2020 in Kyiv by designer Daria Vestoropska, who was dreaming of creating a new type of casualwear. Each piece of clothing is meticulously made by the Ace team in its Kyiv based design & production studio, which is a part of the Ace showroom. The concept of Ace was born out of compassion for modern people and the importance of having comfortable clothes for their dynamic lifestyles.