“Build it and they’ll come”...they say. And then you spend years building it. And they don't. 99% of startups fail. Not because the Product Engineering is poor, but because the 'Perception Engineering' is. And Perception = Reality. Heraldist helps startup founders in the Valley, Europe & beyond, create products that can change the world. Heraldist is the world's leading expert in 'Perception Engineering', a unique methodology designed to help founders build successful companies. With offices in San Francisco and Europe, Heraldist helps companies like Uber, Brandcast, Appnomic, Revolut, Elrond, Airbnb, Moonfare, Bitdefender, and more. Welcome to Heraldist. Dreamers. Makers. Troublemakers. Strategy. Creativity. Technology. San Francisco, Europe & Beyond