Established in 1990, ABa is the UK’s largest specialist provider of Mystery Customer services and customer experience tools. We give our clients insight and clarity of vision across any customer touch point, in any industry sector. As our client base has grown, so too has our service offer and we also offer compliance audits, contact centre monitoring, voice of customer and colleague training. Our business growth has been consistent and, after only ever placing one advert in 1995, we have enjoyed year on year growth.
OUR MISSION
In all we do, we strive to make our world a happier one - for us, for our customers and for our customer's customer.
We achieve a step change in service one assessment at a time knowing that each improvement, each development, and every act of kindness has a positive impact on the lives it touches.
OUR VALUES
Progressive
We do not stand still, we continuously strive to create innovative efficient solutions & improve on everything we do
Active
We step up, we take responsibility, add value & find ways to delight our customers & colleagues
Nurturing
We are positive, compassionate & kind, we help our customers, each other & ourselves to grow
Industry
Market Research, Quality assurance organisations, Research and testing, IT, Internet, R&D, Economic studies, Services to businesses, Business Services, Business management consultants, Quality control and inspection consultants, Consumer market research organisations
HQ Location
6 Riverview, The Embankment
Vale Road
Heaton Mersey, Cheshire SK4 3GN, GB
Keywords
ResearchInsightsMystery ShoppingAuditingBrandCustomer ExperienceRetailFinancialGovernmentand Leisure