Abakey Insights has a decade of experience spanning hardware and software. Through a deep connection with users we help companies understand opportunity areas, define future product roadmaps, uncover unmet needs, give color to who they are building products and services for and bundle it up into actionable next steps. Our offerings: Workflows and customer journey maps In-depth-interviews (in-person or remote) Concept testing Usability testing Field studies Observational interviews Card sorts and feature prioritization Diary studies Focus groups Beta testing Group synthesis & ideation sessions Project management Participant recruiting and screening