DO
Daniella Odesa
Director Of Advertising Excellence, Performance, And Optimization at Vantage
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Work Experience
Director Of Advertising Excellence, Performance, And Optimization
Aug 2024 - Present · 4 months
Fanshawe College
Marketing Professor
Jan 2021 - Present · 3 years and 11 months
Director, Paid Social
Jan 2021 - Aug 2024 · 3 years and 7 months
Company Details
11-50 Employees
Vantage offers turnkey, fully scalable, best-in-class retail media networks to drive advertising, promotion, and insight solutions for leading retailers and brands. Our powerful machine learning and artificial intelligence (AI) technology provide highly-targeted, automated advertising capabilities at scale. Vantage integrates easily with any ecommerce platform including and is proven to increase sales, provide vital customer insights, and significantly improve your customers’ shopping experience. The Vantage technology is designed to help you understand your customers and anticipate their needs by using retailer and shopper intent data to create a holistic view of the shopper at scale. By continually monitoring shopping behavior like previously viewed and purchased products, sites visited and carts abandoned, our technology uses this key data and insight to deliver personalized shopping experiences proven to generate revenue and loyalty. Vantage's full-funnel Facebook advertising solution significantly outperforms the industry with an average 13.8X return on ad spend. Vantage at a Glance • Supports online retailers of all shapes and sizes, including those based on ecommerce platforms like SAP Hybris, Salesforce Demandware, Oracle ATG, IBM WebSphere, Shopify Plus, Magento, and BigCommerce. • Over 20,000 retailers and CPG brands in 128 countries • More than $75 billion in sales analyzed • Over 130 million unique consumer profiles
Year Founded
2013
Social Media
LinkedinFacebookTwitter
Industry
Advertising Services
HQ Location
Toronto, Ontario M5V2Y1, CA
Keywords
Predictive AnalyticsData-Driven Decision MakingAnalyticsSocial Media AdvertisingDigital AdvertisingEcommerce MarketingMarketing Automationand retail media networks
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