Incipia was a full-service digital marketing strategy, media buying and creative agency that was obsessed with pursuing new techniques to improve our marketing results. We werealso powered by Xyla: an analytics tool we built in-house that analyzed over $30 million in ad spend and 80 million organic installs a year. We managed advertising (Facebook, Google, Apple, Snapchat, Twitter, Reddit, Tik Tok), creative production (static, video, HTML5, live shoots), and strategic ASO consulting (audits, reporting, keyword research, A/B testing, organic uplift, incrementality).