At Because, we celebrate older adults and their ever-evolving lives. Our mission is to empower our customers to lead independent and fulfilling lives. We bring industry-leading products that help older adults manage the physical realities of age. We started in 2016 with a simple goal- to make it easier for older adults and their families to access the products they need. Today, we are on our way to becoming the #1 trusted brand for older adults. Our unique approach sets us apart, with an exclusive focus on the specific needs of older adults, and a commitment to exceptional customer service with 24/7 assistance available 365 days a year. Our commitment to excellence has earned us recognition as an Inc. Best in Business 2022 honoree, and our products have been featured in Forbes, CBS and Fast Company. Since our founding, we have helped over 450,000 customers get the products they need to live at their best. Because products can be found online at BecauseMarket.com, on Amazon, and in select retailers.