Crave Retail is an experience platform that makes every shopper’s in-store try on journey easy, enjoyable, and memorable. Retailers are leaving money behind by not knowing who and what is going into fitting rooms and whether associates are providing best-in-class service. Shoppers get interactive experiences for on-demand service while associates have mobile solutions to personalize and increase the basket size of every shopper. For the first time, stores will gain insights into shopper-associate engagement, merchandise interests, and methods that drive fitting room conversion and customer joy.