Upland RO Innovation is customer reference management software for companies that win. Turn customer references into your competitive edge. Sales, marketing, and customer success teams use RO Innovation to prevent reference burnout and speed up sales cycles. The best part? We integrate with Salesforce, Microsoft Dynamics, HubSpot, and other CRMs so you can work within your comfort zone. Build stronger customer relationships. Organize your references to spark joy. Deliver references that impress. With Upland RO Innovation, our customers have experienced a 60% increase in reference-influenced closed-won opportunities, 95% customer reference fulfillment rate for requests, and managed to produce 60% more customer success stories year over year. Win more deals. And close them quicker.