Our Story Cross Sportswear have adapted to face and overcome the challenges that nature throws at us, but we have never sacrificed our freedom to move or our style in the process. Sweden’s climate and environment have shaped us as people, golfers and designers. And that’s why we’re good at this. It’s embedded in our DNA. In Sweden, there’s this old saying, “There is no bad weather, only bad clothes.” This is where Cross Sportswear was born. And these are the words we’ve lived by ever since. Cross Sportswear is a Swedish company that was founded in 1986 with headquarter in Stockholm. Cross Sportswear design and produce highly functional golf and skiwear for passionate athletes and is today available in 23 markets.