HUUB is a Portuguese tech startup founded in 2015 that proposes a fully digital, end-to-end, and omnichannel experience of the supply chain with a particular focus on the fashion industry. Its tech data-driven approach combined with a simplified SaaS business model represents a ground-breaking perspective towards a Logistics as a Service (LaaS) model. HUUB has entered a new chapter in a joint path with Maersk after the Global Logistics company announced HUUB’s acquisition in 15/09/2021.