AAW Consultancy is an organisation that provides quantifiable and structured support, research and ongoing guidance to manufacturers and distributors of Personal Protective Equipment (PPE) seeking to realise opportunities to establish their presence in new geographies. Based on proven success methods, we can assist companies through a partnership approach to understand potential markets, especially where resources are not available within the company to quantify the strategy in depth. AAW operates on the same basis. Our clients know that our recommendations are based on optimising their capabilities with the right fit of product and channel to market. We operate in the away from home market, and can provide detailed advice in most industrial sectors, but especially in fire, asbestos, construction, oil and gas, petrochem, pharmaceutical, military and civil defence.