Our driving purpose is to ideate solutions through core technologies that improve cycling experience and performance. ROTOR's trademark products aim to combine “out-of-the-box” engineering along with a function-per-feature philosophy. A long paced footprint of well recognized innovations have built ROTOR´s reputation supporting cycling performance from ROTOR box and oval Q-Rings, to lightest components and last GEN power meassurement devices. Made in Spain, ROTOR products are designed with intense attention given to aesthetic details to ensure they benefit your legs and please your eyes. ROTOR continously works with best bike brands and world-champions PRO cyclists to ensure we meet highest standards, safety and compatibility requierements. The feedback we receive from these athletes accelerates the evolution of each product before and after they hit the shelf.