MAPPERS is an independent market research agency focused on delivering actionable results that support the strategic decision making process. Key areas of expertise include: - Brand studies - Concept and Product Testing - Cultural codes/ imprint exploration - Customer Satisfaction studies - Mystery Shopping studies - Price Sensitivity studies - Product Innovation process - Segmentation studies in areas such as: - Automotive - Financial services - FMCGs - Industrial products - Pharma - Telecom - Tobacco Some of the methodologies we are experienced with: - B2B, B2C surveys - Etnography studies - Eye Tracking studies - Online communities - Usage & Attitudes surveys