True North Sports + Entertainment is Manitoba’s premier sports and entertainment company.
True North owns and operates Canada Life Centre, the Winnipeg Jets (NHL), the Manitoba Moose (AHL), the hockey for all centre, and the Burton Cummings Theatre (“The Burt”). Additionally, True North is currently developing True North Square, a mixed-use development that is located adjacent to Canada Life Centre. Committed to community development, True North proudly supports the True North Youth Foundation, the charitable arm of True North and the Winnipeg Jets.
Unabashedly proud of our community, True North seeks to be a catalyst for positive change in Winnipeg’s downtown. With Canada Life Centre, the Burt, and True North Square, the company is leading a renaissance of renewal and growth in the downtown Winnipeg. With its continuous reinvestment in its venues and its hockey teams, True North Sports + Entertainment remains steadfastly committed to delivering a superior patron experience.
We Are True North. For our employees, it’s not just a tagline, it’s a way of life. A culture has developed where our employees are engaged, challenged and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community. Beyond common values, our company seeks to find the best people in their respective fields, who produce outstanding results and desire to overachieve. Additionally, our team members are passionate about the community they live in, demonstrated by their unwavering commitment to making positive, long-lasting contributions.
True North is always looking for people who embrace our values to join our team.