OUR MISSION Waterman Broadcasting strives to be the best and most respected resource that people turn to for public service, news, information, marketing, and entertainment. To meet this challenge, together we... Will value and appreciate our employees and their families, Always promote open communication throughout the company, Take pride in enriching our communities and serving our viewers, Embrace change, innovation, and new technology, Reward professionalism, integrity, teamwork, and enthusiasm, Meet and exceed the needs of our clients, Aspire to perfection in all our products, Nurture the unique talents of each individual as the foundation of our success.