Following a period of sustained growth over the last 24 months, the team behind experiential agency @UndercurrentLive have founded the new brand experience shop - The Current Collective. Consolidating several companies under one umbrella, the new business brings together experienced specialists from across the below the line industry. This allows us to deliver a market leading creative and strategic platform for our clients. Agencies within the Collective include: Undercurrent – Experiential agency with a heritage of working with retail and technology clients. Speciality in delivering long term strategic campaigns with proven ROI House of Experience – Born out of the start-up world they specialise in tactical and reactive stunts that grab attention in person and online The Drop - Full service content creation from traditional format through to VR and 360 video experiences Love the People – Boutique staffing agency to provide brand ambassador support through specialist tech and retail experts Damian Clarke, founder and CEO of The Current Collective, commented – “Speaking to clients daily, there is no doubt in our minds of the need for our experiential solution to evolve and grow as investment across the sector increases. By connecting the agencies, The Collective can offer a wider range of specialist services under one roof, offering best in class resource and provide the perfect solutions to our roster. Live communication innovation and our client’s customers are at the heart of everything we do- our ultimate goal is to connect brands with their audience through shared experiences.”