Robin Food is determined to break the cycle of modern consumerism. We constantly buy too much and then we throw it all away while every day more and more people struggle to feed their families. Our long-term plans are even more ambitious: we want to change people’s perception of food. We want to convince them that even if close to its expiration date, food is not spoiled or useless. That even misshaped and bruised fruits and vegetables have excellent taste and an abundance of nutrients. We want to prove that there are always people who will gladly take such products and, with little imagination, turn them into a culinary masterpiece, or redistributing the surplus food stock inside the Robin Food ecosystem, using the technology to facilitate sale and donation of surplus food – efficiently, safely and transparently.