MISSION Supply best items meeting the needs of children and offer everything you might need for your child care, education and development. Helping you to buy all those comfortable and nice things making your daily life easier, helping to overcome daily worries, and experiencing joy and fun in raising children. VISION Modern, European-scale company (among the ten largest companies). This is achieved through a well-developed international sales network, innovative marketing techniques and using our channels to create our own brands, through modern management tools and skilled personnel. WORK PRINCIPLES We love a child, feeling deep respect for the growing personality. We respect ourselves, our colleagues, and most of all our clients. We are professionals. Development in relation our work is our key priority. Duty, Justified decisions. We feel personal commitment for our professional performance. We collaborate. We cooperate with each other and are a reliable partner to our suppliers and customers.