`Away from pure white & towards delicate colour accents´ Dajana Basic creates her elegant signature designs for fashion forward brides in London and around the world. Mission Inspired by the new generation of young modern women, Dajana Basic London offers new trendsetting bridal wear with signature designs of delicate colour accents for fashion forward brides and for a new era of elegance in the bridal wear industry. Company Overview Dajana Basic London launched as a new trendsetting bridal wear label with a fresh touch of elegance in the bridal wear industry and targets a new era of brides, filling the gap between fashionable signature designs of soft colour accents and traditional white bridal gowns. The brand´s philosophy is all about delicate colour accents, feminine styles, innovative creations, high fashion and elegance, offering glamorous designs for modern brides to be.