Every Story has a Bead Trollbeads started life in 1976 in a small jewelry store in Copenhagen, Denmark, and is the original beads-on-bracelet brand. Today Trollbeads stand as a global brand with sales in over 40 countries through distributors, subsidiaries, and more than 3,500 retail outlets. The combination of artistic originality, creative craftsmanship, and a love for quirkiness is what makes Trollbeads different from other jewelry. At the heart of the collection are bracelets, necklaces, bangles, earrings, rings and of course the beads themselves. We believe that the urge to collect is a basic instinct. Our whole life is built up by memories and Trollbeads gives you the chance to carry these memories with you or just to have fun with them. Want to become a part of the family? Trollbeads is currently looking for new Distributors across the world. Especially Columbia, India,, Kazakhstan, Spain, Turkey, and UAE are countries of great interest.