With a history that spans almost a century, PAPAELLINAS Group has become a market leader in the sectors in which it operates, including the distribution and promotion of pharmaceuticals, pharmacy products, cosmetics and consumer goods, a wide network of retail stores: Beauty Line, Holland & Barrett, Selekt Beauty, Yves Rocher and Beauty Outlet, as well as distribution services. Through a relationship of trust with the Cypriot consumer, the Group implements its methodical expansion strategy, whilst opening new roads of quality and reliability. With a timeless mission to make more and more people live and feel better, the Group believes in an ethical development approach. It follows the direction of sustainability, as the only realistic approach to new challenges, while contributing with all its forces to ensure social well-being, economic progress, and environmental protection. The Group is certified with the Investors in People Platinum and Great Place to Work international awards.