Safilar is an important marketing and distribution company on Romanian FMCG market, with proven record in brand building of premium brands. Having an excellent knowledge and experience of the Romanian consumers and retail market, we are building our activities around long-lasting relationships with our principals and strong brands. We are representing in Romania top international brands who are having leading positions in categories where activate: Ambi Pur air fresheners, Kiwi shoe polish, Frisbi paper tissue, Humydry moisture absorbers. We offer a wide range of services to our principals: own sales and merchandising staff, warehousing, efficient logistics, co-packing, marketing strategy and implementation, key account management. National coverage of the country through the following channels: grocery (supermarket, hypermarkets), cash & carry, drugstores, convenience stores (gas stations), DIY, specialized stores (shoe shops).