The Aequitas Group is a boutique healthcare advisory firm that specializes in developing clinical and economic solutions that define product value to third-party payors, hospital administrators, investors, providers, and patients. Using their extensive technical expertise across the payor and purchaser landscape, our consultants identify market trends to position products for maximum patient access. Historically, the payor was a customer in a tertiary position to providers and patients. However, payors’ influence continues to increase as scarce healthcare resources are allocated across new treatments and modalities. Manufacturers must establish a clear managed-markets strategy during the early stages of product development and commercialization planning. The Aequitas Group acts as a manufacturer’s managed-markets team member.