Early Birds and Attraqt enable international brands, manufacturers and retailers to optimize their e-commerce site performance by delivering exceptional shopping experiences to their customers. The XOP platform unifies and empowers all key customer journey stakeholders from business, data and technical teams to successfully leverage existing eCommerce technology investments to deliver individualized, connected micro-experiences that support discovery through to inspiration and purchase, and beyond. With the ability to orchestrate AI models in real-time, integrate their own algorithms, build true personalization strategies and create differentiated experiences at scale, customers can both exceed the expectation of the shopper, whilst also achieving their commercial goals.