Natural and Organic industry veteran Cynthia Barstow (The Eco-Foods Guide 2002) and her college-aged posse are searching for ways we can protect ourselves from those environmental toxins associated with breast cancer. The Protect Our Breasts communication initiative is an interdisciplinary project including marketing, biology, public policy and public health on the University of Massachusetts Amherst campus. A team of students from across the academic specialties will share what is known and not yet known about the chemicals in everyday products that contribute to breast cancer. Our mission is to share the conversation about chemicals in everyday products found on the grocery shelves that contribute to breast cancer; empowering women to make safer choices to protect their breasts during the most vulnerable periods of their lives.