General Sports Worldwide - is an international sports marketing and management agency. Led by Chairman Andy Appleby - a senior sports executive with 35 years of working, and owning at every level of the sports world. We were founded on the belief that nothing can bring people together like the power of sports. We specialise in: sports sponsorship, sports team mergers and acquisitions, player representation, executive search and consulting. Offices across US and UK. Parent company to: General Sports Europe and General Sports Magna