Walton Arts Center and the Walmart AMP are two venues managed by the Walton Arts Center Organization. MISSION: Walton Arts Center brings great performing artists and entertainers from around the world to Northwest Arkansas, connecting and engaging people through inspiring arts experiences. As a non-profit organization, the revenues from our programming at Walton Arts Center and the Walmart AMP support learning and education programs that insure that the arts remain an essential part of the lives of students, teachers and families in Northwest Arkansas. More than 27,000 students in more than 100 schools annually experience a live performance at Walton Arts Center. Walton Arts Center is Arkansas’ hub for performing arts and entertainment and the Walmart AMP (Arkansas Music Pavilion, the AMP) – is known as Northwest Arkansas’ premiere outdoor concert venue. The AMP has been one of the top 100 amphitheaters in the nation and has produced headlining concerts for the past 10 years.